70s Nightclub Style Returns for a Comeback: Shaggy Jackets Have Become the Party Season's Key Piece
Although the iconic New York nightclub Studio 54 shut its doors almost four decades ago, its unique fashion influence continues powerful.
This season, the spotlight isn't on see-through bodysuits but on the plush, fuzzy coats and wraps worn by celebrities and party enthusiasts as well.
With the holiday social calendar coming up, the distinctive Studio 54 coat is experiencing a significant comeback.
Shopping Data Shows the Trend
One of the hottest items from a recent partnership between a major retailer and a London label is a cropped, off-white, long-haired jacket with giant lapels.
At a leading retailer, searches for taupe fake fur coats have surged 190% compared to last year.
The demand for pre-owned fuzzy items is also rising, with searches for faux fur growing by over 250% in the past six months on a major resale website.
"It's a one and done coat," says a senior style expert, adding that it acts as the central piece of an ensemble.
The editor likes to wear her own oversized furry version with low-rise jeans or leggings and short shorts.
Screen Fashion Echoes the Look
The aesthetic is showcased in a new Netflix romantic comedy series, where a character sports a caramel furry jacket to a casual dinner.
When questioned about her bold look, the character responds, "You told us to dress up. That's style!"
Emergence of the "Boom Boom" Aesthetic
This look fits into what a U.S. trend forecaster is calling "glam excess."
Rooted in the extravagance and opulence of late-80s New York, this aesthetic brings to mind wads of cash, champagne, cigarettes, high hemlines, loose morals and, naturally, fur.
Like that time, the trend is emerging during a volatile economy.
This style is very much about embodying the lifestyle you aspire to rather than the one you have to endure.
Modern Fabrics and Tongue-in-Cheek Opulence
Whereas animal fur was everywhere during Studio 54's peak, current iterations are mostly made from lambskin—a secondary product of the meat industry—or man-made fabrics like polyester.
The trend represents a tongue-in-cheek opulence—as if a famous Muppet has taken over with exaggerated silhouettes and surprising colors.
Celebrity Adoption and Exclusive Drops
A London designer was an early instigator of this movement. Her shaggy coats with curly textures have been sported by famous pop stars.
Due to high interest, these coats are now only sold in limited collections. An forthcoming launch includes a rose and grey style akin to a large pom-pom, as well as leopard- and zebra-print versions with exaggerated fuzzy trim.
"When you can only buy one thing, you wouldn't choose it to be a basic sweater or a pair of ordinary pants, you want a standout piece," says a magazine head.
The sentiment is echoed by a fashion director at a major retailer, who calls it "a surprising, fun touch" that avoids the need for a whole new outfit.
The Ultimate Mood Lifter
Ultimately, the fuzzy coat can serve as a great mood lifter.
"It doesn't have to cost a lot," says the editor, "and it's going to make you feel glamorous when the world around you is pretty dreary."